SM’s Teddy Bears for Less Fortunate Kids

Remember the bears that you bought from SM last Christmas Season? These bears have finally reached its recipients.

The campaign dubbed “SM Christmas Bears of Joy” started last November 6 until December 31, 2015. The idea is to buy two bears for P200, and the customer can donate one of the bear to charity, the other one is for them to keep. Last January 8, 2016 SM Olongapo headed to Iram Resettlement area and turned over the “Bears” to 120 Aeta kids.

This campaign of SM Supermalls under the SM Cares program together with Toy Kingdom offered an opportunity for every Filipino to give back and make other children happy by simply buying the bears.

The SM Bears of Joy will continue to give smiles to kids who seldom receive gifts during Christmas. Through this endeavor many kids appreciate the presence of these bears as they symbolize companionship, give smile in place of tears, a hug for comfort, a moment of joy, a boost of courage in a scary place.

The SM Bears of Joy for kids has brought this and more to less fortunate children nationwide. Through relationships with tenants and affiliates and partnering organizations, we’ve reached thousands of less fortunate kids. (PR-SMOL)


SM elevator girl Cheridel Alejandrino joins SM volunteers with SM Olongapo Asst. Mall Manager Engr. Bong Garcia in the turnover of SM Bears of Joy to Aeta kids of Iram Resettlement Area in Brgy. New Cabalan, Olongapo City.(PR-SMOL)
After the event, kids took a quick moment to have a souvenir photo with their new found buddy.


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