SUBIC BAY FREEPORT — A full month before the movers and shakers of the country’s advertising and marketing industry gather here to share insights on the global creative scene, officials of the organizing group as well as the host agency said it’s all systems go for the Ad Summit Pilipinas 2014.
According to Subic Bay Metropolitan Authority (SBMA) Chairman Roberto Garcia, the agency which manages the free port will give its full support to what has been billed as “the event that will rock the ad and marketing industry this year.”
“We will leave no stone unturned to help make the event successful,” Garcia said on Monday during a press briefing conducted here by the Association of Accredited Advertising Agencies of the Philippines (4As), the event organizer.
The SBMA official also recalled that the Subic Bay Exhibition and Convention Center (SBECC), which will serve as the venue for the upcoming occasion, has been especially designed to accommodate a similar advertising convention in 2007.
“That has been the mother of all conventions here in Subic,” Garcia explained, noting that since then the Subic Freeport has been drawing more convention-organizers and participants from all over the country.
4As Chairman Alex Syfu, meanwhile, said that “things are running smoothly” as well on the part of the organizers, who have scheduled the event on May 7 to 10.
Syfu said the Ad Summit is expected to draw from 2,000 to 2,500 participants, including “rock star” speakers who are icons in the advertising world.
These include industry pioneer Emily Abrera, now chairman of CCI-Asia, the content- production company behind Living Asia Channel; Omnicom Media Group CEO Cheuk Chiang, who was named by Internationalist Magazine as 2010 Agency Innovator of the Year; APAC CEO of JWT Tom Doctoroff, a sought-after speaker in the adverting circuit; and Dentsu Aegis Network Chairman Dick Van Moltman, author of two best-selling books on Chinese consumers.
Syfu said that with such global luminaries in the creative and marketing field, the Ad Summit Pilipinas will be “first and foremost a learning venue.”
On the same occasion, Ad Summit PR committee head Norman Agatep clarified that the upcoming convention will be a mind-opening event, as implied by the “Age of Enlightenment” theme.
“The principles of advertising remain the same, but the advertising industry is seeking to play a more valuable role in society today,” Agatep said.
He added that as the “Age of Enlightenment” theme implies, the advertising summit will challenge industry practitioners to make the world a better place, and provide hope and relevance in the brands and messages that they create.