Havas PR Agatep will be tasked to present Emirates as the leading world-class airline in the country and create awareness of the airlines’ new route to Clark International Airport beginning October this year.
In addition, the agency will be working on projects to boost interest and entice Filipinos to avail of Emirates’ other services including Skywards (a rewards program), SkyCargo (for cargo flights) and Destination & Leisure Management (Arabian Adventures and Emirates Holidays).
Charlie Agatep, president and CEO of Havas PR Agatep, shared with Marketing that the account will be front-serviced by senior PR consultant Johanna Abdulkadil with group account director Michelle Bayhon and managing director Audrey General.
“We know that Havas PR Agatep has been handling the PR requirements of several travel and tourism brands in the past. We are confident the agency can help us enhance our brand reputation in a manner that resonates with our customers in the Philippines”, said Ms Gigie Baroa, manager of Emirates Philippines.
From operating Dubai-Manila flights, Emirates has expanded to offer three non-stop flights daily since 1990. Globally, the airline boasts a network of 134 destinations in 76 countries on six continents.