SM Supermalls bagged 4 Dragons of Asia awards in the prestigious 2019 Dragons of Asia for its Playdate Project, Bulacan Arts Fest and E-Illuminart campaigns. Playdate Project campaign was awarded the Blue Dragon for Best Campaign by Country – Philippines and Bronze Dragon for Best Marketing Discipline Campaign at the recently concluded awards night, held at the TPC Kuala Lumpur, Malaysia.
Playdate Project, a region-wide campaign involving SM City Tarlac, SMCity Olongapo Downtown, SM City Cabanatuan and SM Megacenter Cabanatuan held 4 Saturdays of fun activities for kids aged 4-12 years old in March 2018. Different activations involved being a little chef and barista, being your own Picasso through an art workshop and basically, gaining new playmates throughout the sessions. SM Supermalls also received 2 Black Dragons for Bulacan Arts Fest and E-lluminart for Best Product Launch or Relaunch Campaign and Best Innovative Idea or Concept, respectively.
The Dragons of Asia, started in 2000, has been the platform for the recognition of the best in results-driven marketing communications across APAC.